Course Overview PSFMP

Fashion Marketing & Merchandising (FM&M) program aims to prepare students for exciting career prospects in the rapidly growing fashion industry in Pakistan. The four year bachelor’s degree program is for those individuals who have creative flair and interest in business who wish to become managers dealing in creative products and services. The program offers join / dual specialization in marketing & merchandising. Students are taught management courses to aid them in the understanding of business dynamics. Simultaneously students learn design development and execution process. At the final stage of the program the students carry out a thesis project in which knowledge on all management and design courses is applied. The thesis is a consultancy project.

The objective is to produce high caliber brand managers, who are well-equipped with the skills of Marketing and Merchandising, along with in-depth knowledge of fashion production and trends. The graduates are developed to fill in top decision-making positions in global fashion and textile industry. Fashion Marketing and Merchandising degree program was designed by Export Promotion Bureau of Pakistan in collaboration with Mod'Spe Paris, France. Mod'Spe is one of the most renowned Fashion Marketing educational institutes in the world and it is accredited by the French Board of Education with support of “The French Federation of Women’s Ready to Wear”, “The French Federation of Men’s Wear Industries” and “The French Union of Apparel Industries”.