About Us

The premiere Pakistan School of Fashion Design (PSFD), established in 1995, has now been transformed into a larger organization and renamed as Pakistan Institute of Fashion and Design (PIFD) Chartered by the Government of Pakistan.

Pakistan Institute of Fashion and Design now comprises of the following four new Faculties/Schools and Six Departments:

• Faculty/School of Fashion Design

Department of Fashion Design

• Faculty/School of Fashion Marketing and Promotions

Department of Marketing and Merchandising

Department of Fashion Media Study

• Faculty/School of Textile Design

Department of Textile Design

• Faculty/School of Accessories and Products

Department of Jewellery Design and Gemological Sciences

Department of Furniture Design and Manufacture

Department of Leather Accessories and Footwear

The high standards are set by a simple idea that forms the quintessential spirit of the Institute: PIFD focuses on developing the students' innovative, analytical and technical skills so that they are aware of the different possibilities and are capable of creating and promoting appropriate products for the global consumer of today. PIFD recognizes that the perfect mix of education, grooming, training and exposure is essential to developing well-rounded sensibilities and aesthetics. PIFD has 100% employment ratio.