"Welcome to Pakistan Institute of Fashion and Design"
" Welcome to Pakistan Institute of Fashion and Design "
Department of fashion marketing and merchandising
BS Fashion Marketing and Merchandising
Fashion Marketing and Merchandising graduates embark on a professional life right after graduation. Having done internships and real-time consultancy projects during 4 years of education, our graduates are well experienced to get settled in a paid job. We take great pride in the fact that FM&M graduates tend to start their careers drawing highest salary package in comparison to all other disciplines offered at PIFD, and even higher when compared to what undergraduates from top business schools of Pakistan.

Career prospects are not only varied for FM&M graduates; but there are definitely much greater opportunities of professional development. Almost every year FM&M department hosts the renowned multinational company, Unilever, for their Talent HuntContest at PIFD campus.Unilever selects FM&M students for internship as well as for their Management Trainee Officer (MTO) post.FM&M dept. takes pride in the fact that for the last two consecutive years our graduates have been awarded internee of the year by Unilever; competing with candidates from across top business schools of Pakistan. One of our graduate is working with Unilever as an Assistant Brand Manager. 
Our graduates are employed by Fashion and/or Lifestyle brands, retailers, buying houses, manufacturers; PR companies, Media as well as multinational FMCGs.
Organizations where our graduates have been employed:
Azgard 9
Sefam (Leisure club)
Zara Shahjahan
US Apparel
Pakistan Poverty Alleviation Fund
Shoe Planet
Hyper star
Cross Stitch
Coca Cola
Service Group
Sefam(Minnie Minors)
Sana Safinaz
Serena Hotels
Gul Ahmed
Lotus PR
Pepper Land
Royal Tag
Rema Qureshi
Pop n Jay
Cross Roads
Nishat Linen
Cresent Group
Semester-III & IV
Semester-V & VI
Semester-VII & VIII
English – V
Public Relation & Fashion Journalism
Introduction to Economics I _ Micro-Economics
Cost Accounting
Supply Chain Management
Principles of Marketing
Business Research Methods
Strategic Management
Managing Organization
Brand Management
Introduction to Fashion Industry
Design Technical Study
Strategic Marketing
Digital Fashion Drawing
International Marketing
Project Management
Business Mathematics and Statistics-I
Manufacturer’s Merchandising
Textile Basics
Retail Merchandising
Thesis: Research Methods
History of Fashion
English – VI
Thesis: Budgeting & Costing
Introduction to Computing
Production Planning & Control
Thesis: Collection Development Process
English – IV
Visual Merchandising and Space Management
Thesis: Promotion Campaign
Introduction to Economics II _ Macro-Economics
Business Ethics and Law
Thesis: Portfolio Development & Presentation
Retail Buying
Financial Management
Fundamental of Financial Accounting
Design Development Process
Consumer Behavior
Advertising and Sales Promotion
Business Mathematics and Statistics-II
Promotion Campaign Design
Human Resource Management
Fashion Forecast
Fashion Promotion
Mr. Hammad Khawaja
Fashion Management Degree London College of Fashion 
University of the Arts London
Ms. Khadija Hassan
Acting Course Coordinator/ Assistant Professor
MBA in Finance & Marketing
BBA-Hons. Lahore School of Economics
Mr. Agha Hasnain
Assistant Professor
Masters in Fashion Management with specialization in Marketing & Retailing University of Boras, Sweden
Ms. Asma Khan
Ms. Management Sciences with Specialization in Corporate Finance 
Mr. Asaad Imtiaz
Msc. Textile Management University of Boras, Sweden
Mr. Uzair Farooq
Assistant Professor
 Finance Accounting & Management, Majors Management,
 of Bradford

Mr. Ammar Khan Bangash
MBA-Marketing Institute of Management Sciences, Peshawar
BBA-Hons Marketing FAST NU, Peshawar
Ms. Huma Saeed
BS Fashion Marketing & Merchandising, PIFD
Ms. Hira Khan
Master Fashion Styling & Visual Merchandising  Domus Academy Milan, Italy MA Interior Design NCA
Ms. Faryeal Ejaz
Deputy Course Coordinator
MBA-IT The University of Lahore
Mr. M. Uzair Farooq Khan
Assistant Professor
MA Finance Accounting & Management University of Bradford, School of Management UK.
Ms. Hina Ahmed
 Business Administration, Kinnaird College, Lahore
Ms. Hina Ahmed
MPhil Business Administration  Kinnard College Lahore
Ms. Faryeal Ejaz
Deputy Course Coordinator
Master of Business Administration
 The University of Lahore

Adjunct Faculty

Mr. Hammad Khawaja
Fashion Management Degree London College of Fashion 
University of the Arts London
Ms. Saima Rana
- -
MBA, Lahore University of Managment Sciences (LUMS), Lahore
Mr. Faheem Ud Din
- -
MBA, Punjab College of Bussiness Administration , Lahore
Ms. Asma Shahid
- -
Sourcing Manager- Minnie Minoros, Sefam Private Limited
Mr. Faizan Khalid
Master of Arts Degree  Nottingham University Business School UK.
Ms. Ali Kabir
- -
Bachelor of Design (Fashion Design), PIFD
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