Vision & Philosophy

Vision

To be a specialist design institute, catering to the demands of the industry
To provide a comprehensive design education, which focuses on the relationship between the designed product and the consumer

To be the platform from which individuals can pursue challenging career options in the field of design.

Philosophy

PIFD strives to produce a new generation of designers, entrepreneurs and highly skilled professionals who are equipped with a well-rounded education, technical expertise and marketing acumen.

PIFD graduates are groomed and empowered to excel within the local framework and compete in any market across the globe.