In order to maintain academic quality and standards in the higher education, the institutions need to be professional, creative and innovative. Development is rapidly becoming the driving force of innovation and entrepreneurship. It is an established fact that there is a direct correlation between knowledge capital and economic development. If Pakistan wishes to become an ever going power, it needs to enhance its knowledge and intellectual capital drastically.
After establishment of HEC, there has been a strong focus to improve the quality of higher education in Pakistan with the objective of achieving international standards. The challenge of quality assurance and enhancement in higher education has been accepted at global level.
To facilitate the institution to be a world class center of education, priority must be given to the higher education which plays a vital role in development of both human beings and modern societies as it enhances social culture, economic development, active citizenship and ethical values.
Pakistan also responded to the global challenge by establishing QAA, under the auspices of HEC. QAA has so far facilitated the establishment of Quality Enhancement Cells (QECs) in public and private sector Universities/ Degree Awarding Institutions in a planned manner.
QEC is operated in this institution for the execution of Quality Assurance (QA) policies designed by QAA with uniformity of pace and standards. The Quality Enhancement is the process which enables us to determine the milestones and to set new goals after achieving the previous and it is continuous of achieving the standards near to perfection. Prior task of QEC is to identify the strengths and area of improvement through the prescribed evaluation procedure and to ensure the follow up and implementation.
To be leading public sector higher education institution in the areas of Art and Design Education by taking best quality assurance measures to ensure highest quality of education compatible and competitive with the international standards.
To deliver high quality teaching and learning with sustainable quality strategies in academics to meet the challenges of the rapidly changing world that consistently emphasize:
- Creativity and innovation
- Industry relevance and employability
- Enterprise and entrepreneurship
- Professional excellence
- Socially responsible, ethical professional practice